Online stores face grilling competition as customers become more demanding and look for the best user experience. Magento is a new generation PHP based open source e-commerce solution with rich features and user friendly capabilities. No doubt there are several ecommerce platforms having splendid features but Magento surpasses all. It is a comprehensive platform with a wide range of benefits of which some are described below:
• Strong Capabilities – Magento is the platform of choice when it comes to developing a shopping cart within a short span. It is equipped with all the advanced capabilities that complete your shopping cart.
• Growing Community – As Magento is the most popular ecommerce platform it has a large pool of developers, it is easy to report problems, offer suggestions, and share important facts. Presence of open source extensions is an added benefit.
• Transparency – As the ecommerce platform is open source, the operations are transparent which makes it easy for users to understand how Magento works. Developers can stay abreast with changes and prepare for future needs.
• Quality Traffic – Attracting quality traffic that is actually interested in buying products is very important being an online shopping site. Magento has extensive search engine optimization capabilities that help you convert quality traffic into conversions.
• Plug-ins – Magento supports a number of plugin features that helps users extend their functionalities. It helps make your shopping cart more customized and improve the existing features.
• Payment Options – The ecommerce platform supports a number of payment modes and international currencies. This irons out the shopping complexities for visitors and delivers an unmatched shopping experience.
• Flexibilty – With Magento you can add or eliminate features easily. If you plan to migrate from another platform to Magento, tools are available that help you import products, customers and order information. This a remarkable advantage when using this platform.Magento, magento, magento overview